Gallardo is about holiness and cigarettes: Tomkins, a British WW1 corporal, mocks the ''three on a match'' superstition, connected with the Holy Trinity, and as a retaliation gets sent to Hell – to deliver TV ads for the fictitious cigarette brand, “Gallardo”.
My purpose was to blend the transcendental themes of Ubris and punishment and the ''pulp'' element of TV cigarette ads. The film being split between a war movie and a TV commercial, I combined different aspect ratios, and color and black and white, staying true to Joyce’s precept that style and substance should be synonymous. In the future I want to follow the examples of Tarkovsky and Malick, which demonstrate that Cinema is the only medium that can perfectly express ecumenical themes and ultimately Truth. I believe that Cinema shouldn't only be entertainment, but a means to answer Life's fundamental questions. Questions that cannot be answered with words alone.